This campaign we created to raise awareness and for recognition of the organisation Mary's Meals.

It was based on the famous Czech historical figure Jan Amos Komenský who is the symbol for modern education and is the face of the 200 CZK bill. With 400 CZK you can provide a warm meal to a child for an entire school year. 

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We created an illustration of the original banknote, social media posts and 4 TV Ads to promote the campaign. Later with the help of the Czech National Bank we made xxx official 400 CZK banknotes that were auctioned off for XXX CZK

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1st place in mediar.cz for campaign of the month